How to influence fintech buyers
Author: Daniel Lowther. A fintech PR & Communications expert at CCgroup. www.ccgrouppr.com
The economic downturn coupled with the cost-of-living crisis has altered the financial technology buying landscape and impacted how financial institutions and fintechs are choosing new suppliers. Despite this turbulence, CCgroup research reveals that 70% of institutions across Europe expect to increase their investment in financial technology over the next 18 months.
However, the market is crowded and competition amongst fintech vendors is fierce, with thousands of suppliers vying for the attention of a small number of buyers. How can you make yourself heard? And what channels, types of content and attributes should you be focussing on to influence the decision-making process?
CCgroup, a B2B tech PR and marketing agency surveyed 250 C-level executives at banks and fintechs across Europe who made major technology purchases within the last 12 months. Asking respondents how the current economic downturn and cost-of-living crisis has impacted the financial technology buying market and what is influencing their choice of technology provider.
Download the full report now to discover:
The top factors driving the need to purchase new financial technology
The provider attributes that have the biggest influence on buying decisions
Which channels and content types most affect the shortlisting and selection stages of a purchase
The biggest obstacles to getting a purchase over the line
